Team A WK 3 FINAL DRAFT - Apple Inc 1 Apple Inc Data...

Info icon This preview shows pages 1–4. Sign up to view the full content.

View Full Document Right Arrow Icon
Apple, Inc. 1 Apple, Inc. Data Collection and Analysis Arnold Boldu Jr. Bridgette Harris Greg Schacker Margit von Saalfeld Christopher Wall University of Phoenix RES/341 Michael Carey August 27, 2007
Image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Apple, Inc. 2 Abstract The goal of this paper is to collect both primary and secondary data using the Internet and other resources to further confirm our position as set forth in our opportunity analysis paper, and assist in creating a marketing model for Apple desktop computers. Team A will discuss the data’s impact on Apple’s market share, as well as how the data was collected, and what measures, if any, were taken to confirm the secondary collected. Our intent is to collect indisputable, factual data in which to base our team’s recommendations on.
Image of page 2
Apple, Inc. 3 Apple Corporation’s Strengths and Weaknesses Apple’s desktop computer sales have never been considered “stellar,” but it has, with the advent of the iPod and iPhone been a frontrunner in personal electronics technology and sales. Apple started out as “just” a computer company, but has found diversification a means to increase its market share in other areas, where the desktop computer segment has failed. Team A will collect data on Apple’s past performance, and analyze if Apple might be able to use its success in the personal electronics segment to bolster other waning segments such as that of its desktop computer sales. Apple’s Performance In The Stock Market Team A decided to report on the performance of the Apple Corporation in the past and its stock development. As a basis for research Team A chose to work out a recommendation for Apple’s management to use the media hype of the iPhone to increase market share, specifically in the desktop computer segment. Since the start of our project Apple’s stock has increased in the stock market and is showing tendencies of an upward trend. According to USA Today (Graham,
Image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 4
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern