Functions of Public Relations 2
Functions of Public Relations
The pituitary gland is a human body part that is no larger than a pea and is located
in the base of the brain where the three lobes meet. According to the University of
Maryland Medical Center (2007), this master gland of the endocrine system performs a
number of functions from controlling skin pigmentation, an external activity, to the
internal action of increasing hormones found in the advent of puberty. In short, this gland
performs both internal and external functions. The organizational and societal functions
of public relations are similar to the internal and external functions of the pituitary gland.
To understand these communication functions, one must denote the meaning of each
while categorizing particular genres based on understandings thereof.
Definition of Organizational and Societal Relations
Organizational functions of public relations (PR) typically target internal publics,
such as workers, management, the board of directors and investors. The purpose of the
role is the attempt to offer information which will center the power of workers,
management and financiers towards the organizational goals. As a difference, societal
functions of PR target external publics, for example, government agencies, media,
consumers, and specialty groups. The meaning of this function lies with a message that
promotes and vends the organization as a whole, appealing to opinion and cultivating a
relationship of reciprocal honesty and trust. From this point, the following list of actions
can be categorized as organizational, societal or both in practice.
The list includes: public affairs and risk management, consumer relations,
governmental affairs, social responsibility, community relations, investor relations,