Managing a Crisis Using PR week 5

Managing a Crisis Using PR week 5 - Managing a Crisis Using...

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“Managing a Crisis Using PR” Simulation Summary 1 “Managing a Crisis Using PR” Simulation Summary Christopher Wall University of Phoenix Marketing 438 Dale Vaughan May 25, 2008
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“Managing a Crisis Using PR” Simulation Summary 2 “Managing a Crisis Using PR” Simulation Summary Acting as the new Public Relations Manager at Greenergy in the simulation, “Managing a Crisis Using PR”; three public relations scenarios were completed. The following summary will provide information collected based on the choices made in each phase of the exercise. Students have been asked to demonstrate a clear understanding of the exercise and the functions of public relations by answering the following questions. What does Proactive Planning Mean? Proactive planning is the process of creating and refining a plan with the use of selected, relevant PR tools. Having a PR plan in place is necessary for creating and maintaining a relationship with a corporation’s relevant publics. In the simulation the
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Managing a Crisis Using PR week 5 - Managing a Crisis Using...

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