week 3 paper - Business Research Methods 1 Running head...

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Business Research Methods 1 Running head: BUSINESS RESEARCH METHODS Business Research Methods, Part II Learning Team C (Saundra Crisler, Sharon Bellinger, Christopher Wall, David Dino and Amber McFall) University of Phoenix Kent Moser QNT/HC 561 March 15, 2010
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Business Research Methods 2 Business Research Method Learning Team C is researching the ratio of diagnoses to fatalities in relation to the amount of operating dollars spent, compared to other medical research hospitals over the last five years. Gathering data for this type of correlation can be time consuming and requires exact communication to ensure accuracy. Surveys are the most common and useful methods but require specific attributes to ensure clear, concise questions, high levels of responses, and guarantee participant confidentiality. Whether using phone, face-to-face, or structured questionnaire surveys, how and in which the survey is conducted can affect responses and skew the data (Galea, Ahern, Tracey, & Vlahov, 2007). Bias, including nonresponse and response error, is another factor that can affect survey outcomes. To eliminate bias researchers may have to follow-up with participants several times to ensure an appropriate number of participants have responded to provide adequate data, and should have steps in place that reduce response error from the participant or the researcher Business Research Method There are several types of survey methods available to use to conduct the observation to get reliable and accurate results. A self administered survey that would be completed via a website would provide a short turnaround because results of surveys would be submitted as soon as each is completed. Visual stimuli can be used and the participant would have anonymity, which increases participation. Although there may be more participants and a short turnaround
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Business Research Methods 3 time, such a website could be very costly, choosing the correct sample may prove to be almost impossible, and this survey method doesn’t quite fit the nature of this particular research. Personal interviews may seem to be the best approach when conducting research. More
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This note was uploaded on 04/27/2010 for the course MBA 128798 taught by Professor Jenings during the Spring '10 term at University of the South Pacific, Fiji.

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week 3 paper - Business Research Methods 1 Running head...

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