Media 1 - ideology-Spanish-American War * Muckraking...

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2/14/2010 1 The Media Outline Political functions of the media Evolution of the media in the country Media Effects Characteristics of the media in the country Media biases? Political functions of the mass media Provide information to voters Provide outlet for candidates/government officials Communicate opinions of populace to the government Watchdog Winnowing (primaries)
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2/14/2010 2 Evolution of the media in the country 1. Partisan Press (Founding to 1890’s) - Highly partisan -Political parties had their own papers. - Far from today’s version of “watch - dog” function Evolution of the media in the country 2. Independence Press (1890’s) -The press is a commercial entity rather than a partisan one. -Independent only refers to not being allied or controlled by a party, not that the news was without bias. Evolution of the media in the country 3. Yellow Journalism (1890’s to 1920’s) -Associated with Hearst and Pulitzer -Aimed at increasing circulation -Organized around sensationalism rather than
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Unformatted text preview: ideology-Spanish-American War * Muckraking 2/14/2010 3 Evolution of the media in the country 4. Objective Press (1920s-1960s)-Professionalized Press Corps.-Had a vision of whats appropriate.-Not Adversarial-Friendly relationship with politicians Evolution of the media in the country 5. Investigative and Adversarial (1960s to Present)-Tone of the press begins to change.-Become more of the modern day watch-dog-JFKs Bay of Pigs, Vietnam, and Watergate developed cynicism.-Both Nixon and LBJ were hostile towards the press. Media Effects The hypodermic needle theory (early 1900s) : a direct and automatic effect of communication messages on the audience Ex) War of the Worlds (Orson Welles 1938) 2/14/2010 4 Media Effects Minimal effects theory(1940s-1960s) : The media have minimal persuasive effects. : Barriers to persuasion: Exposure, Reception, Acceptance of message...
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This note was uploaded on 04/27/2010 for the course GOV 310L taught by Professor Kieth during the Spring '07 term at University of Texas at Austin.

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Media 1 - ideology-Spanish-American War * Muckraking...

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