Media 2 - 2/17/2010 1 Renewed respect: Agenda Setting The...

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Unformatted text preview: 2/17/2010 1 Renewed respect: Agenda Setting The theory that the media determine which issues are considered important. The press doesnt tell people what to thing, but tells people what to think about. Agenda Setting and Social Security Feb. 2004 Feb. 2005 News stories about Social Security in previous two months 32 231 % saying Social Security is countrys most important problem 3% 13% Renewed respect: Priming The medias ability to establish the criteria for evaluating political phenomena Occurs when the media affect the standards people use to evaluate political figures or policies. 2/17/2010 2 The logic of priming pre-priming post-priming The consequences of priming (3*1) + (3*-1) = 0 (neutral towards candidate) (3*2) + (3*-1) = 3 (positive towards candidate) Renewed respect: Framing Occurs when the media induce people to think about an issue from one standpoint rather than from others. Result from the particular way that a story is reported. 2/17/2010...
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This note was uploaded on 04/27/2010 for the course GOV 310L taught by Professor Kieth during the Spring '07 term at University of Texas at Austin.

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Media 2 - 2/17/2010 1 Renewed respect: Agenda Setting The...

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