Public Opinion 1 - What is public opinion Sources of public...

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1/22/2010 1 What is public opinion? Sources of public opinion Definition: the aggregation of people s views about issues, situations, and public figures V.O. Key: those opinions held by private individuals which governments find it prudent to heed
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1/22/2010 2 1. Socialization 2. Personal experience 3. Education 4. Social groups 5. The media 1. Socialization : Processes by which individuals form their beliefs and values in their homes, schools, churches, communities & workplaces Child s PID Parent s PID Democrat Independent Republican Democrat 46% 6 7 Independent 4 3 3 Republican 7 4 21 Percent with same partisanship: 46 + 21 = 67% Percent with opposite partisanship:7 + 7 = 14%
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1/22/2010 3 2. Personal experience Ex) Great Depression New Deal Democrats The stagflation of the 1970’s Reagan Republican 3. Education - Develops an intrinsic interest in politics. - Tolerance - Efficacy: “… the belief that one can make a
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