TARGET Final (dhimitri cina) - Presented by: Anna Andy...

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Unformatted text preview: Presented by: Anna Andy Kasia Dhimitri TARGET And The Multicultural Shopper Agenda Agenda Mission Statement History Corporate Stewardship Target Today Case Overview Survey Primary Research Results Secondary Research Competition SWOT Analysis I Product Mix Price Presentation Promotion In-Store Signing Brands Trends Long and Short Term Recommendations Presentation SWOT II Wrap Up MISSION STATEMENT MISSION STATEMENT To make Target the preferred shopping destination for our guests by delivering outstanding value, continuous innovation and an exceptional guest experience by consistently fulfilling our Expect More. Pay Less. brand promise. History History Target Today Ranked as # 19 in Most Admired Companies in Fortune 2009 96 % of people recognize the bullseye 1740 stores in 49 states Over 350,000 employees All stores allow for recycling 64.9 Billion in 2008 sales Net earnings of 2.2 billion 5% return to community Situational Analysis With an estimated purchasing power of $2.5 Trillion by 2009, the multicultural shopper wields tremendous influence in the retail marketplace and represents a meaningful opportunity for many retailers. Larger-than-average household, but he/she is also a significant purchaser of many general merchandise and personal care items. Must effectively develop and tailor their merchandising and marketing strategies to appeal to a broad array of different guest segments. Declining white non-Hispanic population , 50 % projected in 2050 vs. 69.4% in 2000 Hispanic projected top grow by 188% by 2050 and comprise 24.4% of total pop. Asian predicted to grow by 213% and comprise 8% by 2050 African-American is predicted to grow by 71% and comprise 14.6% by 2050 Case Overview Case Overview Our survey Our survey achieved over achieved over 100 respondents 100 respondents Distributed to UIC Distributed to UIC Students and Students and random random individuals individuals Primary focus Primary focus is to gain a is to gain a knowledge of knowledge of multicultural multicultural shoppers needs shoppers needs and factors that and factors that affect their affect their shopping shopping preferences. preferences. Primary focus on Primary focus on Multicultural Multicultural consumer consumer Screened by Screened by location of location of Residence Residence Survey Primary Research: Survey Primary Research: Survey Results Results Percent of Respondents by Area of Living Percent of Respondents by Area of Living...
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TARGET Final (dhimitri cina) - Presented by: Anna Andy...

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