What is volunteer tourism - FBN Volunteer Tourism Report...

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Unformatted text preview: FBN Volunteer Tourism Report Contents 1967020 - 2140510 Introduction The volunteer tourism segment is a new part of the hospitality and tourism market that has shown rapid growth. While few hospitality companies have capitalized on this new niche market, the customer base is growing rapidly as the trend catches on and appeals to others. The purpose of this report is twofold. The first is to analyze, identify specific attributes, and determine what customers are looking for in the new volunteer tourism segment. The second is to provide FBN with an outline of suggestions for entry into this new segment. What is volunteer tourism? While its exact origin is disputed among different sources, volunteer tourism may be viewed as the evolution of ecotourism, giving service opportunities to vacationers who want to help those less fortunate (Coghlan 2006). To describe this new segment, the term "VolunTourism" was created. A combination of volunteering and tourism, the term VolunTourism was first coined by Catalyst Marketing Inc. to combine the travel and leisure segment of the tourism industry with the non-profit industry (History of VolunTourism). Voluntourism.org defines "VolunTourism" as: A seamlessly integrated combination of voluntary service to a destination along with the best, traditional elements of travel arts, culture, geography, and history in that destination. Though service and missionary trips have been around for a long time, the concept of volunteer tourism allows individuals with limited free time to get involved. Through this new trend, individuals can gain experience from exciting new places and cultures while retaining the satisfaction and self-fulfillment that naturally comes from helping others. How volunteer tourism has evolved While several service trips occurred prior, some will trace the beginnings of volunteer tourism to the founding of the U.S. Peace Corps in 1961. Other groups have also paved the way for volunteer tourism. An organization call Earthwatch was introduced in the seventies and was initially setup to allow vacationers to watch as scientists as they made discoveries. To their surprise, Earthwatch's customers actually wanted to participate. This slowly began the travel- volunteer industry (McGray). However, the primary proponent for volunteer tourisms stems from the rapid increase in popularity of ecotourism in the 1980's. "Going green," slowly began to gain momentum and gradually became a driver for consumer spending across diverse markets. As awareness for sustainability and care for the environment grew, tourists began to seek out trips and vacations to sites that left a low environmental impact (Bagri, Gupta, & George)....
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This note was uploaded on 04/28/2010 for the course HADM 2236 taught by Professor Spies during the Spring '09 term at Cornell University (Engineering School).

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What is volunteer tourism - FBN Volunteer Tourism Report...

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