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Unformatted text preview: Outline Technical Forces They're growing up on the wired alphabet: PC, CD, PDA, DVD and CUL8R. They average $100 a week in disposable income, spending a stunning $150 billion a year. 1 What makes a Successful Marketing Campaign on Social Networks? 2 Social Networks (e.g. Facebook) Because of Gen Y, we have: o More creative, technically advanced websites (50% of retailers redesigned their sites last year). o A wide availability of online customer reviews (Gen Y writes half of them). 3 Club Penguin (Tween Site) 4 o About the Site 5 Website What does Gen Y want? The authors say: Websites with free overnight or second-day shipping. Brands that resonate with them, through hip celebrities or causes. To be asked for their opinion. 6 1 1 http://www.microsoft.com/smallbusiness/resources/marketing/market-research/tough- customers-how-to-reach-gen-y.aspx#ToughcustomershowtoreachGenY Tough Customers: How to Reach Gen Y 2 2 http://www.web-strategist.com/blog/2008/02/19/what-makes-a-marketing-campaign-on-social-http://www....
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This note was uploaded on 04/28/2010 for the course HADM 2236 taught by Professor Spies during the Spring '09 term at Cornell University (Engineering School).
- Spring '09