2010-02-14_064719_Kudler_strategy_implementation_Original

2010-02-14_064719_Kudler_strategy_implementation_Original -...

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Kudler’s Strategic Planning 1 Kudler’s Strategic Planning Your name University Class Instructor Date
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Kudler’s Strategic Planning 2 Executive Summary Kudler Fine Food is a western United States based company, which is situated in San Diego metropolitan area. It furnishes quality food products at the reasonable price and also texture option of the best food product to their customers. In the year 1998, it started its functions to serve ever-growing consumers demand. The company has three stores with different departments. Its vision is to arouse its profit earning ability through capturing large market share. The company was valued for its employee fairness and high customer services. In comparison to the other competitors, the financial strength of Kudler is quite good as reflected in the forecasted Income statement and Balance sheet. The forecasted financials of the company pondered that its net revenues is showing tremendous growth. While analyzing this company, the environmental scan was necessarily researched to better realize the current critical situation of the company. This scanning shows internal (strength & Weakness) and external environment (Opportunities & threats), which reflects that despite of the number of threats faced by the company, Kudler efficiently asserts a comparatively strong position in the global marketplace through maintaining its apparent growth. Company’s Background In San Diego metropolitan area, Kudler Fine Foods is an incredibly renowned trendy specialty food store that was opened in the year 1998 by Kathy Kudler. The company was based at distinct California locations to serve the ever-growing consumer’s demand with high quality products at reasonable prices. It has about three stores, which was located in La Jolla, Del Mar and Encinitas. All of its three stores are equipped with the very good quality domestic and imported food materials. Each store of the company is divided into different departments such as
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Kudler’s Strategic Planning 3 Fresh Produce, Condiments and Packaged Foods, Fresh Bakery and Pastries, Fresh Meat & Seafood and Cheese's and Specialty Dairy Products. Mission Statement Mission statement ponders the function that the company acts in a society and fundamental reason for the presence of that organization. The corporate philosophy, identity, character, organizational image, etc. is reflecting in this statement (Ryall & Craig, 2003). The mission of Kudler Fine Food is to supply good quality or value for money food products & wines to their consumers as per the demand at fair cost. Its mission statement also reflects that its selection procedure is matched with experienced and well-versed staff and also wants to render a delicious and delighting shopping outing or experience to all of their consumers. Vision Statement
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This note was uploaded on 04/28/2010 for the course MBA 8907 taught by Professor Bhg during the Winter '10 term at Baltimore City.

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2010-02-14_064719_Kudler_strategy_implementation_Original -...

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