147Using_Stereotypes10_1

147Using_Stereotypes10_1 - Using Stereotypes Two kinds of...

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Using Stereotypes Two kinds of information – category & behavior – both can vary in strength/diagnostic Strategy – experimentally manipulate both (Krueger & Rothbart, 1988)
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Using Stereotypes Info about gender and aggressiveness. Category plus behavior. Category info: male, female or construction worker, housewife Behaviors – neutral, moderate, or strong diagnostic Task -- rate person’s aggressiveness.
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Using Stereotypes Results show two things: Upward slope of lines – the more diagnostic the behavior, the stronger the inference Differences between lines – Construction worker highest, housewife lowest, M Therefore, social categories differ in diagnosticity. More diagnostic stronger ratings
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Conclusions from Krueger & Rothbart: Both category and behavior info can vary in strength, in impact on judgments. Not the case that one diagnostic behavior
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This document was uploaded on 04/28/2010.

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147Using_Stereotypes10_1 - Using Stereotypes Two kinds of...

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