UBC Midterm Details1 - Midterm Details COMM 296 ZAHRA LADHA...

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COMM 296 ZAHRA LADHA Midterm Details
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Logistics Monday March 1 st   6:30 – 8:30 pm HEBB THEATRE
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Details Chapters 1,2,3,4,7,8,10 (pg #’s in outline) and Ch 11 15 Multiple Choice Q’s – (15 marks total) 4 short answer questions  with sub parts (60 marks  total) Final grade will be out of 75 Then converted into 25%
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If a question is worth 4 marks, you can assume that I  am looking for you to make 4 distinct points in your  answer. Generally, you can expect to earn 1 mark for  each valid, complete point. Often you can also earn ½  marks for points that are not quite complete but that  demonstrate you are heading in the right direction. 
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Sample Questions ____ 1.Which of the following would suggest that the firm has avoided marketing myopia? a.
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This note was uploaded on 04/29/2010 for the course COMM 296 taught by Professor Dasgupta during the Spring '08 term at The University of British Columbia.

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UBC Midterm Details1 - Midterm Details COMM 296 ZAHRA LADHA...

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