Chap 6 Attitudes march 3rd

Chap 6 Attitudes march 3rd - Social Psychology Psych325...

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Social Psychology Psych325 March 3 rd , 2010 ATTITUDES – Chapter 6 1. DEFINITION An attitude is an orientation toward an object or a set of objects in one’s environments. The range of attitude is limitless. Attitudes towards books, religion, anything you can think about All attitudes seem to share certain common characteristics: i. Attitudes are inferred from the ways individuals behave. We see a behaviour and we infer an attitude ii. Attitudes are learned, they develop from our experiences. This means attitude can be unlearned or changed. iii. Attitudes affect behaviour, toward an object or a person. It gives one a reason to behave toward that object or person in a certain way and in the absence of contrary information or strong situational pressure, people will behave in ways that represent their attitudes. Some theorists have proposed that an attitude is the intensity of positive or negative affect for or against a psychological object. This psychological object is any object, person, ideas, feelings, etc. .. Attitude has 3 components: the component of affect, a behavioural component, and a cognitive
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This note was uploaded on 04/29/2010 for the course PSYCH 325 taught by Professor A.spence during the Winter '10 term at Concordia Canada.

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Chap 6 Attitudes march 3rd - Social Psychology Psych325...

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