AIMS--Chapters-9-11-13-15-Concl-Endnote

AIMS--Chapters-9-11-13-15-Concl-Endnote - TCEM 172 CHAPTER...

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TCEM 172 - CHAPTER AIMS  [EXAM 3  MATERIALS] Managing Visitor Attractions:  New Directions - Chapters 9, 11, 13, 15, Conclusion,  Endnote* AIMS  – The aims of this chapter are to…       Student Learning Outcomes :  By the end of this chapter, I will know and be able to…  CHAPTER 9 – Rediscovering the Imagination:  Meeting the Needs of the ‘New’ Visitor 1. Explain how ‘new’ visitors are a product of cultural postmodernization 2. Introduce two kinds of new visitor:  ‘thoughtful’ and ‘smart’ 3. Show how ‘active’ and ‘passive’ modes of experience require re-definition 4. Suggest that the alleged ‘dumbing down’ [discourse] of culture is a fallacy 5. Recommend the strategy of ensuring a ‘popular’ threshold of engagement 6. Case Study 1:  The Royal  Armouries Museum, Leeds, UK.  Case Study 2:  Cathedral Visiting.  Through the two case studies, outline how these visitor attractions changed their traditional  approaches to marketing and to presentation of their ‘core products’ to better attract and 
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AIMS--Chapters-9-11-13-15-Concl-Endnote - TCEM 172 CHAPTER...

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