BUAD307_SYLLABUS_SPRING_2010

BUAD307_SYLLABUS_SPRING_2010 - Syllabus Fall 2009...

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1 Marketing Fundamentals • BUAD 307 Syllabus • Fall 2009 Professor: Ira S. Kalb Office: ACC 306G Office Phone: (213) 821-1886 (I prefer you e-mail than call) E-mail: ikalb@marshall.usc.edu Campus mail: MC 0443 Please note: I reserve the right to change this Syllabus for a variety of factors that include the speed of the class, new information that was not known at the time this syllabus was created, guest speaker schedules, environmental factors, and for any other necessary reason. Class Times • Locations Lecture Wednesday Main Lecture Wednesdays 12:00 - 1:45 in Edison Discussion Wednesday 14814 Wednesdays 4:00 – 5:50 PM BRI 5 (Bridge 5) Discussion Thursday 14818 Thursdays 4 – 5:50 HOH 422, 14816 6:00 – 7:50 ACC 205 Discussion Friday Fridays 12:00 – 1:50 BRI 5, 2:00 – 3:50 ACC 205 Office Hours By appointment Tuesdays 2:30 to 5:00, Wednesdays 2:45 – 3:45 and Thursdays 2:45– 3:45, or by special appointment at other times. Why take this course? No matter what you do in life, understanding Marketing will help you to do it better. Good marketers typically climb to the top of organizations faster and have a better track record in business than professionals from other disciplines. As the famous author Robert Louis Stevenson wrote, “Everyone makes a living by selling something.” Course Description : BUAD 307 is designed to provide fundamental concepts, theories, ideas, proven techniques, models and systems for understanding and managing the marketing function of an organization. Application of marketing concepts and techniques to real world problems will be stressed so that students (1) learn how marketing should be, and is, practiced and (2) will be ready to manage the marketing function of an organization. Actual case examples from newspapers, magazines, Web sites and other current media will be analyzed and discussed. Prerequisites: None other than the qualifications you already have for USC. Course Objectives: The goals of this course are to enable each student to do the following: 1. Understand the importance of the Marketing function to any successful organization. 2. Learn how the Marketing Function is organized and fits into an organization. 3. Realize the advantage for an organization to be market (rather than product) driven. 4. Understand the 7 Fundamental Building Blocks of the Marketing Mix. 5. Develop a competent Marketing Plan. 6. Develop marketing strategies to meet the goals of the Marketing Plan. 7. Understand the Marketing Information System and Market Research. 8. Understand Branding and building blocks that constitute the concept of Branding. 9. Understand the Selling Process and Direct Marketing and how they work together.
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BUAD307_SYLLABUS_SPRING_2010 - Syllabus Fall 2009...

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