285B Week 5 Lecture 1 TD

285B Week 5 Lecture 1 TD - ENG 185B/285B New Venture...

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Click to edit Master subtitle style ENG 185B/285B New Venture Creation: Entrepreneurship Business Models
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ENGR185B/285B Business Models 22 Today’s Roadmap Assignments 5 Due Finish Leadership Real -world: Expertcity Leadership Crisis Partnerships Overview of Business Models & Value Chains Real-world Bus Model Example: CallWave
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ENGR185B/285B – Leadership 33 Ten Rules for Hiring Entrepreneurs 6. Reject title creep 7. Hire 5, work like 10, pay like 8 via performance bonuses Keep base pay of Senior Execs low 8. Hire slow, fire fast Try before you buy - 90-day trials Avoid too much ‘newness’
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ENGR185B/285B – Leadership 44 Ten Rules for Hiring Entrepreneurs 9. Any doubts, keep looking 10. Recruit until the fat lady sings Inoculate Free consulting
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ENGR185B/285B – Leadership 55 Entrepreneurial Entre viewing www.i nfochachkie.com
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ENGR185B/285B – Leadership 66 Joining A Startup Flexibility Egoless Flypaper Value Before Pay Pay to Play Standout Become a User Professional Student
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ENGR185B/285B – Leadership 77 Long Spoons First Group Surrounding a pot of steaming stew Spoons too long to bring to their mouths Must hold spoons on the end because they are so hot Everyone is gaunt, starving, disgruntled and angry at each other Second Group Same steaming pot and same spoons Everyone is well fed, happy and content with each other What is going on? Second group is using the spoons to feed each other
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ENGR185B/285B Business Models 88 Kawasaki – Chapter 5 Bootstrapping Rather unfocused chapter – much content is fairly obvious (e.g., “execute”) Manage cash Ship, then test A lesson learned by MouseDriver team Go direct Must have customer contact Can’t build a channel without proving & understanding the sales process Another lesson learned by MouseDriver
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ENGR185B/285B Business Models 99 Kawasaki – Chapter 6 Recruiting “A” Players Hire people with more talent than you posses Infected People Do they get excited when talking about the company, product, service? Ignore the Irrelevant Financial analyst turned top sales person Deal Ain’t Done Till It’s Done Good players are hard to take from current employers Cultivate the new hire by engaging in projects, etc. during lame duck period References Talk to at least one person not fed to you by prospective employee Coordinate Timing with Employee Type
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ENGR185B/285B – Leadership 1010 Team Must “Really” Believe You Leaders need to instill an absolute ‘belief’ in the venture Blondin - French tightrope walker 1859, crossed Niagara Falls in front of 100,000 people
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ENGR185B/285B – Leadership 1111 Team Must “Really” Believe You Then asked: “Do you believe I can cross blind folded?” Crowd cheered, "Yes, we believe, we believe, we believe!" "Do you believe I can cross with a man on my back?" Crowd cheered, "Yes, we believe, we believe, we believe!" “Great. Who wants to get on my back?" Silence… Did they really ‘believe’?
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This note was uploaded on 05/02/2010 for the course ENGR 185b taught by Professor Staff during the Fall '08 term at UCSB.

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285B Week 5 Lecture 1 TD - ENG 185B/285B New Venture...

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