285B Week 6 Lecture 2 Bus Plan BACKUP

285B Week 6 Lecture 2 Bus Plan BACKUP - Click to edit...

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Unformatted text preview: Click to edit Master subtitle style ENG 185B/285B New Venture Creation: Entrepreneurship The Business Plan ENGR185B/285B ENGR185B/285B 22 Todays Roadmap Assignment 8 The Business Plan ENGR185B/285B ENGR185B/285B 33 Recalling Kawasaki - The Business Plan Kawasaki says the right reasons for a business plan: The later, due diligence, stage of courting an investor The act of writing it forces the founding team to work together Makes the team consider issues that had been overlooked Will uncover holes in the founding team The pitch is more important than the business plan Good chapter in Kawasaki on pitching Leverage for feasibility study and market validation ENGR185B/285B ENGR185B/285B 44 Tom vs. Huck Who has read The Adventures of Tom Sawyer? Tom was credited with being the smart one He was actually too clever by a half Huck was the wise fool When trying to free Jim, Tom devised the following plan: Dig a tunnel and come up through the floorboards Saw through the metal bedposts that Jim was chained to Leave notes indicating that Pirates intended to capture Jim Hucks plan: Enter through the unlocked door Lift up the bedpost and remove the shackle Walk out the front door with Jim to freedom Write a Huckleberry Finn Business Plan Simple, to the point and in laymans terms ENGR185B/285B ENGR185B/285B 55 Buzz Kill Power of the fourth grade reading level Value Confusion- Buzzwords are placeholders to vaguely describe an opportunity that is vaguely understood. Faux Gravitas- Buzzwords add gravitas and enhance sophistication Operation Obfuscation- Buzzwords purposely distract from the opportunitys inadequacies Readability Test Grade Level Test Click to edit Master subtitle style 5/10/10 5/10/10 66 Business Plan Frank H. Foster DFJ Frontier Fund 5/10/10 5/10/10 77 The secret formula 4Qs = $ ev 5/10/10 5/10/10 88 4Qs q Why ? q What ? q Who ? q How ? 5/10/10 5/10/10 99 WHY is this a great opportunity? q Whats the problem? q How big a problem is it? q Is this market ready/willing to have this solved? q How big an opportunity is it if you solve it? 5/10/10 5/10/10 1010 WHAT is your solution? q What does it do? q How does it solve the problem? q Evidence that it does solve the problem? q How does it compare or advantages to other solutions? q Does the solution have an attractive and reasonable business model? 5/10/10 5/10/10 1111 WHO can make this happen? q Team? q Relevant Experience? q Partners? q Credible Board and Advisors? q Visibility into key hires? 5/10/10 5/10/10 1212 HOW will this happen? q What are the key milestones?...
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285B Week 6 Lecture 2 Bus Plan BACKUP - Click to edit...

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