100509CompetingStrategyAlts

100509CompetingStrategyAlts - Competing and Valuable...

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Competing and Valuable Strategy Alternatives ENG 185A and 285A October 5, 2009 Karen Smith Bogart
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Today Lincoln Electric Case Company value chain Impact of the internet Strategy alternatives Competitive analysis Intro to Recycled Product Team Project
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Industry Value Chain - Lincoln Manufacturing Production Distribution Sales & Service Raw Material Ore for flux Build / buy mini-mill Considered when designing Lincoln – Backward Integration
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Industry Analysis - Lincoln Industry rivalry (influences prices and cost) Threat of new entrants (influences prices and investment) Buyer’s power (influences prices, cost, and investment) Threat of substitution (influences prices) Supplier’s power (influences cost) Backward integration, moderate Decentralized, etc. moderate Low for generic market Low for generic market Low Grant, R. (2005) Contemporary Strategy Analysis. Oxford, UK: John Wiley and Sons. P. 103
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Company’s Value Chain Inbound logistics Operations Marketing and sales Services Outbound logistics Company infrastructure Human resource management Technology development Procuremen t Profit Marketing and sales Operations Services Outbound logistics Inbound logistics
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Internal Competitive Assessment Ranking relative to “best in industry” Operations/manufacturing Operations/manufacturing Marketing Marketing Research and development Research and development and engineering and engineering Customer service/satisfaction Customer service/satisfaction Management Management Financial resources Financial resources Major weakness Major weakness Major strength Major strength
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Supplier Value Chain Firm Value Chain Channel Value Chain Upstream Value Perform valuable activities that complement the firm’s activities Buyer Value Chain
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This document was uploaded on 05/02/2010.

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100509CompetingStrategyAlts - Competing and Valuable...

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