CAPSTOM BALDWIN

CAPSTOM BALDWIN - Team Baldwin: Industry 99 Cassie Needels...

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5/10/10 Team Baldwin: Industry 99 Cassie Needels Brett Smith Tsung-jung Wu Michelle Hanna
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5/10/10 Vision: Grow in each market segment. Design with customer in mind. Strategy: 10.4 Broad Differentiation Strategy “Maintain presence in every segment. Keep designs fresh and exciting. High awareness & easy accessibility.”
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Click to edit Master subtitle style 5/10/10 Baldwin Strategy PRODUCTION: Increased performance and decreased size. Each year the segment circle drifts .5-1.0 PRICE: Appeal falls to zero when $5.00 above or below the price range. PLACEMENT: Keep awareness above 50% to keep presence in the market place , new product s will increase a 25% awareness in addition to our promotional budget. PRODUCTIVITY: Increase automation only on products where R&D is not investing to re-create the product. Bid Bold Baker Budd y Bead BAM Products based on customer preference using Courier to target each segment
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5/10/10 Round 1 results were…. . below Where did we go wrong? We underestimated promo and sales as valuable
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CAPSTOM BALDWIN - Team Baldwin: Industry 99 Cassie Needels...

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