5.3 - ii. In the 1800s critics worried about depictions of...

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
Media research 1. Media research is the systematic investigation of mass communication processes and effects. 2. Three factors shaping media research a. Methodology used to conduct research (quantitative vs. critical-cultural studies) b. Theories that guide media research- i. media research has no single, overarching theory c. How people make use of media 3. Media effects research a. Concerns of media effects are not new i. Greek philosophers worried about corrosive influence of poetry on youth
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: ii. In the 1800s critics worried about depictions of crime and violence. iii. Media effects questions become more important with growth of electronic media. iv. As a systematic endeavor, mass communication research begins in the 1920s (think: decade of radio, film, and PR) b. Magic bullet theory, i. Audiences are acted upon by media ii....
View Full Document

This document was uploaded on 05/02/2010.

Ask a homework question - tutors are online