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90909 - a Oldest forum of communication i Change 1 digital...

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JN 108 (9/09/09) 1. Mediated and Non-mediated communication a. Mediating a messages changes its characteristics b. Consider: i. “writing a note vs. conversation 2. Models of communicative behavior a. Intrapersonal i. Within individual ii. Makes sense of things b. Interpersonal: i. Communication between people ii. Conversation c. Mass communication i. Meditative communication to a large audience that is distributed over space and time. d. Blurry lines: i. Facebook ii. Blog 3. Characteristics of mass media a. Reach large proportion of the audience at which they aim b. Originate from organization c. Use some form of mechanical or digital reproduction 4. Market and non-market systems a. US: market
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i. Media as: 1. Consumer market-sells goods and services to people 2. Advertising market-sell “attention” to advertisers and create “brand identity” 3. Market place of ideas-sells concepts 5. Key concepts in digital media a. Multimedia b. Interactivity c. Automation d. Bits, not pieces 6. Books and print.
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Unformatted text preview: a. Oldest forum of communication i. Change 1. digital b. Functions i. Transmission of culture ii. Diffusion of ideas and knowledge iii. Entertainment c. Historical development of books. i. Scribal culture and the church 1. Hand written 2. Hand copied 3. Church had power because they owned most of the books. ii. Moveable type made of clay used in china (1041) iii. Moveable type made of metal in Korea(1234) iv. First western mechanical press in (1455) 1. Johannes Gutenberg a. bible 2. Germany 3. Time consuming a. One page at a time v. Printing comes to America 1. Almanac vi. Industrial age 1. Cheaper and more portable books 2. Serial fiction 3. Dime novel a. 19 th century 4. Democratization of knowledge vii. Books and the suppression of knowledge 1. Prior restraint: the restriction of publication before the fact a. Burning books b. Laws and regulations c. Banned books...
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