This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: • Not a free for all Radio broadcasting is a governmentally-granted privilege, not a right Who pays for it? Not supported by listeners Sell airtime to advertisers to generate income After World War 2. TV takes advertisers Car radios become more important Newspaper is replaced by radio Format specialization • Stations with vertically integrated programming begin to specialize in particular genres Dramatic industry consolidation after 1996 Loss of localism...
View Full Document
This document was uploaded on 05/02/2010.
- Spring '08