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Unformatted text preview: Greek and roman societies employed criers to announce products and services. • Earliest print ads begin to appear In the 15 th century in the forum of broadsides • Becomes more prominent in the American media in the mid-19 th century with advent of the penny press • First modern ad agency N.W. Ayer o 1875 • Government role in creating regulation of advertising o Pure food and drug act-1906 o Federal trade commission-1914 • Radio commercials (1940’s) o Lucky strike o Groves nose drops o Palmolive • Ad slogans as pop culture o I’m lovin’ it • Branding involves establishing a clear image of the company or product in the eyes of the public o Apple vs. pc o Ford vs. Chevy o Miller vs. Budweiser o Coke vs. Pepsi • Product differentiation...
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This document was uploaded on 05/02/2010.
- Spring '08