111609 - Greek and roman societies employed criers to announce products and services • Earliest print ads begin to appear In the 15 th century in

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
What is advertising and why is it important? It is part of virtually every media process in the United States. With a few exceptions, media institutions make money through per-copy sales and advertising. Advertising involves the purchasing of media space or time where commercial messages can be presented to the public, often in the hop of influencing people to buy a product or service. This is controlled publicity that a company or individual buys. Unlike pr, advertising is a process through which organizations have direct control Advertising informs us about this: new products, sales, issues. Advertising also shapes what we believe and how we look at the world by using images and appeals to psychological needs Advertising want to make you want something. Historical development of advertising Advertising has existed in some form for thousands of years, as merchants in ancient
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Greek and roman societies employed criers to announce products and services. • Earliest print ads begin to appear In the 15 th century in the forum of broadsides • Becomes more prominent in the American media in the mid-19 th century with advent of the penny press • First modern ad agency N.W. Ayer o 1875 • Government role in creating regulation of advertising o Pure food and drug act-1906 o Federal trade commission-1914 • Radio commercials (1940’s) o Lucky strike o Groves nose drops o Palmolive • Ad slogans as pop culture o I’m lovin’ it • Branding involves establishing a clear image of the company or product in the eyes of the public o Apple vs. pc o Ford vs. Chevy o Miller vs. Budweiser o Coke vs. Pepsi • Product differentiation...
View Full Document

This document was uploaded on 05/02/2010.

Page1 / 2

111609 - Greek and roman societies employed criers to announce products and services • Earliest print ads begin to appear In the 15 th century in

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online