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Unformatted text preview: 5. Contemporary persuasive strategies a. Famous person testimonials i. American express ads b. Plain folks approach i. Nike “just do it” ii. Best buy “PC” ads c. Snob appeal d. Bandwagon effect e. Hidden fear i. Deodorant f. Irritation advertising i. Mac vs. PC ii. Jared subway g. Association principle i. Corona 6. Advertising and society a. Concerns about materialism b. Persuades people to buy things they don’t need c. Contributes to looting the world’s resources and exploiting workers d. Offers false promise of happiness e. Corrupted values-politics, religion, spirituality, social justice, altruism f. Reduces people to consumers, robbing them of their humanity 7. Gender ideologies a. Advertising, like all media, work to define gender norms 8. Children and advertising a. Children under 12 control or influence spending of nearly 500 billion per year b. Advertising in school c....
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- Spring '08
- Advertising, online advertising, online advertising formats, unique interactive ads., Interactive brand-oriented sites