Chapter 11 - Chapter 11 1 Public relations a Public...

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Chapter 11 1) Public relations a) Public Relations in American Life i) Samuel Adams-1 st American public relations practitioner. ii) Pseudo-events (1) An event created solely for the purpose of public relations to gain favorable notice for an organization. (a) Ex. Boston tea party iii) Publics (1) The various groups to who PR professionals address messages. They may be internal or external to the organization. 2) Public relation is social context a) Practice of public relations developed from people’s desire to hold political power and to profit from entertainment and business. i) Systematic planned communications with an organization’s publics-helps explain complex information and shape news agenda. It can also be also be used to mislead if practitioners do not adhere to ethical standards. (1) Governments that hold less power rely on persuasion. (a) Political advertising, news, entertainment, and public relations efforts all crowd the market place of ideas. 3) Press agents and Entertainment a) Early press agents i) Hawked their wares and worked doggedly with entertainment businesses to get publicity in newspapers. (1) Earliest forum of public relations, involves publicizing an even or person or promoting a campaign. As press agents and those who hired them became more sophisticated about audience response to messages, publicity evolved into a process of communication. (a) P.T Barnum (late 1830’s) b) Publicity i) Information disseminated to attract public interest.
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4) Press agentry and Business a) Mid-1800s, businesses began to experiment with similar press agentry techniques. b) Hired press agents to persuade government officials to serve their cause. 5) Emerging professionalism a) Last half of the 1800s, big business became a target of citizen anger as the public began to perceive it as greedy, and money and power grabbing that worried little about the common person. i) Needed a better public image, the captains of industry turned to public relations experts. (1) Ivy Ledbetter lee (a) Newspaper reporter for 3 year before switch to PR. (b) “Admonition to avoid deceit” remains the basis of the professional approach to public relations. 6) Public relations and war a) Promote U.S participation in World War 1 president Woodrow Wilson set up committee for public information but by George Creel. i) Successfully ran a propaganda campaign (1) Propaganda and public relations: (a) Some of the modern persuasive techniques of public relations were developed during World War I when the federal government conducted a propaganda campaign to encourage U.S. citizens to support an unpopular war. The connection between propaganda and public relations led to a negative perception which professional public relations practitioner had to overcome during the mid-12
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Chapter 11 - Chapter 11 1 Public relations a Public...

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