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Unformatted text preview: Public relation: not only wants ad, but wants a broader view, and wants the media to help expand this image. Cover things as “news” Public relations is a broader enterprise that includes the use of communications campaigns in which media time or space are obtained (often free) to convey messages designed to influence the public’s opinion about a person, issue, or group. This process is more subtle and is an attempt to accept the premise or legitimacy of PR campaign and use it as news. Three key figures: 1) P.T. Barnum 2) Ivy Lee 3) Edward Bernays What pr does: 1) Writing and editing (press release and VNRs) 2) Media Relations 3) Special Events 4) Research 5) Community and consumer relations 6) Government Relations and Lobbying...
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This document was uploaded on 05/02/2010.
- Spring '08