Unformatted text preview: CRM (Customer Relationship Management): a system which organises, automate and synchronise the firms customer data for marketing and customer service use with the aim of retaining existing customers, attracting new customers and minimising marketing costs. POS (Point of sale system): is used to manage the sales of Caf de Corals products at the store front by assisting the restaurant possess orders in real time as well as recording sales for future financial purposes such as tax. MOS (Made to order system): used in the restaurants kitchen to speed up processing time, it is integrated with the restaurants POS system through wireless technology. Octopus Smart Card: refers to the ability of Caf De Corals customers to pay for their purchases using octopus card but also the firms exclusive access to the customers details which facilitates their CRM system....
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- Three '09
- Management, Customer relationship management, Café de Coral, Octopus Smart Card