Unformatted text preview: playing on the Eastern beauty belief that a beautiful woman is one who possesses a white skin colour. On the other hand, the other advertisement which features the Western model is an advertisement for Dove, a chocolate brand. On the contrary to the first advertisement, here, the nicely tanned skin colour of the model is proudly emphasized. Moreover, it can be seen through the two advertisements that the Chinese models adopts a more preservative image as opposed to the Western model in the Dove advertisement who could be regarded as dressing more openly, otherwise known as more sexily. This difference is merely a reflection of the different perspectives and values prevalent in the Eastern and Western culture and similarly, the fact that the Chinese model is modeling for a whitening product again highlights this....
View Full Document
- Three '09
- Globalization, Human skin color, People's Republic of China