Lecture14 - Module IV The Institutional Presidency Lecture...

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Module IV: The Institutional Presidency Lecture 14 : The White House Office of Communications: The Institutional Foundations of “Going Public” Leadership
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In-Class Video RealVideo version of 60 Minutes ’ “It’s the People, Stupid” also on class website Click on “Additional Links” to access video
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Final Exam Study Guide Final Exam Study Guide #6. What is “narrowcasting?” Why has it become a critical feature of the president’s communications strategy? How might the differences between “narrowcasting" and “broadcasting” be brought to bear on debates regarding demagogic and interpretive forms of presidential leadership? (Note : A complete answer will incorporate info from video [“It’s the People, Stupid”])
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Final Exam Study Guide Final Exam Study Guide Utilize Tulis’ interpretation interpretation vs. demagoguery vs. demagoguery framework in organizing your thoughts about both lecture and video
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Interpretive Leadership National Orientation Issues affecting NATION COMMON concerns COMMUNITY identity Deliberation Rationally DEBATE issues Provide INFORMATION EDUCATE the citizenry Make voters more DISCERNING in their judgments Persuasion and Mandate Demagogic Leadership Local Orientation Message differentiation Group-specific concerns Separate identities Inspiration and Incitement Posture as empathetic group champion Appeals to emotion and material interest Exploit the hopes, fears, rivalries, and animosities arising from natural social divisions: Class, race and ethnicity, religion Persuasion and Mandate Possible Affinities b/w “Broadcasting” and Possible Affinities b/w “Broadcasting” and “Narrowcasting” and Interpretation and “Narrowcasting” and Interpretation and Demagogy? Demagogy?
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Where’s the Communications Where’s the Communications Office Located? Office Located?
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Where’s the Communications Where’s the Communications Office Located? Office Located? A part of the Executive Office of the President More specifically, a part of the White House Office Communications personnel are designated as part of the president’s personal staff Appointments not confirmed by the Senate » Daniel Pfeiffer : the c urrent White House urrent White House Communications Director Communications Director
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Specialized Units Inside the Communications Office
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Specialized Units Inside the Communications Office Speech Writing Office
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Specialized Units Inside the Communications Office Speech Writing Office News Analysis Office Tracks media coverage of the White House
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Specialized Units Inside the Communications Office Speech Writing Office News Analysis Office Tracks media coverage of the White House Press Secretary’s Office Manages relations with White House press corps and national media
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Specialized Units Inside the Communications Office Speech Writing Office News Analysis Office Tracks media coverage of the White House Press Secretary’s Office
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