Lecture14 - Module IV: The Institutional Presidency Lecture...

Info iconThis preview shows pages 1–13. Sign up to view the full content.

View Full Document Right Arrow Icon
Module IV: The Institutional Presidency Lecture 14 : The White House Office of Communications: The Institutional Foundations of “Going Public” Leadership
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
In-Class Video RealVideo version of 60 Minutes ’ “It’s the People, Stupid” also on class website Click on “Additional Links” to access video
Background image of page 2
Final Exam Study Guide Final Exam Study Guide #6. What is “narrowcasting?” Why has it become a critical feature of the president’s communications strategy? How might the differences between “narrowcasting" and “broadcasting” be brought to bear on debates regarding demagogic and interpretive forms of presidential leadership? (Note : A complete answer will incorporate info from video [“It’s the People, Stupid”])
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Final Exam Study Guide Final Exam Study Guide Utilize Tulis’ interpretation interpretation vs. demagoguery vs. demagoguery framework in organizing your thoughts about both lecture and video
Background image of page 4
Interpretive Leadership National Orientation Issues affecting NATION COMMON concerns COMMUNITY identity Deliberation Rationally DEBATE issues Provide INFORMATION EDUCATE the citizenry Make voters more DISCERNING in their judgments Persuasion and Mandate Demagogic Leadership Local Orientation Message differentiation Group-specific concerns Separate identities Inspiration and Incitement Posture as empathetic group champion Appeals to emotion and material interest Exploit the hopes, fears, rivalries, and animosities arising from natural social divisions: Class, race and ethnicity, religion Persuasion and Mandate Possible Affinities b/w “Broadcasting” and Possible Affinities b/w “Broadcasting” and “Narrowcasting” and Interpretation and “Narrowcasting” and Interpretation and Demagogy? Demagogy?
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Where’s the Communications Where’s the Communications Office Located? Office Located?
Background image of page 6
Where’s the Communications Where’s the Communications Office Located? Office Located? A part of the Executive Office of the President More specifically, a part of the White House Office Communications personnel are designated as part of the president’s personal staff Appointments not confirmed by the Senate » Daniel Pfeiffer Daniel Pfeiffer : the c urrent White House urrent White House Communications Director Communications Director
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Specialized Units Inside the Communications Office
Background image of page 8
Specialized Units Inside the Communications Office Speech Writing Office
Background image of page 9

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Specialized Units Inside the Communications Office Speech Writing Office News Analysis Office Tracks media coverage of the White House
Background image of page 10
Specialized Units Inside the Communications Office Speech Writing Office News Analysis Office Tracks media coverage of the White House Press Secretary’s Office Manages relations with White House press corps and national media
Background image of page 11

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Specialized Units Inside the Communications Office Speech Writing Office News Analysis Office Tracks media coverage of the White House Press Secretary’s Office
Background image of page 12
Image of page 13
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 05/02/2010 for the course POLITICAL 140B taught by Professor Jamesscott during the Spring '10 term at UCLA.

Page1 / 69

Lecture14 - Module IV: The Institutional Presidency Lecture...

This preview shows document pages 1 - 13. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online