outline5 - Political Science 140B Outline #5 Instructor:...

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Political Science 140B Instructor: Scott James Outline #5 Presidential Selection: The Presidential Primary Process (II) I. Win early or go home A. Candidate frontloading to generate momentum (a “bandwagon effect”) 1. Organizing and spending in the early primary states a. Dilemma: matching funds and spending guidelines (1) Mismatch between state contribution limits and a state’s political importance (2) Early exhaustion of candidate funds II. Primaries as low information affairs A. The absence of party cues 1. “Republican” and “Democratic labels are an important source of policy and ideological information in general elections B. Obscure candidates 1. Voters forced to make choices for party nomination on basis of little substantive information, especially in early primaries C. The news media as cue-giver 1. Lack of alternative “cues” (such as party label) an important source of media influence III. Momentum (“Big Mo”) and the character of media primary coverage A. The election as “horse race” 1. Emphasis on competition for competition's sake
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This note was uploaded on 05/02/2010 for the course PS 140B PS 140B taught by Professor Jamesscott during the Spring '10 term at UCLA.

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outline5 - Political Science 140B Outline #5 Instructor:...

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