Segment reporting

Segment reporting - Commerce 354 Session 24 Segment...

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Unformatted text preview: Commerce 354 Session 24: Segment Reporting Chrysler shakeup splits Ram from Chrysler (USA Today Oct. 5, 2009) DETROIT - With Chrysler under Fiat’s control for only a few short months, the automaker made its first bold restructuring step Monday, ousting some executives who’d been aboard only since June and announcing it will split Dodge Ram trucks into their own brand. The moves demonstrate how quickly Chrysler’s new CEO, Sergio Marchionne, will act when he feels compelled. He ousted Peter Fong, 45, who was hired in June to run the Chrysler brand and just weeks ago at the Frankfurt (Germany) Auto Show was presented to the media as the new face of Chrysler. The automaker says Fong left for personal reasons. Also out is Michael Accavitti, 50, head of the Dodge brand since June. He first joined the company last December as head of marketing. He left to pursue other interests, Chrysler says. “It’s pretty clear that Marchionne is not getting the right results, and he’s going to keep making changes until he does,” says Gary Dilts, senior vice president of global automotive operations at J.D. Power and Associates and former executive at Chrysler. “You don’t have a lifetime to get results in this industry . . . and the chemical reaction people are having with each other is pretty obvious by now.” Fiat Group SpA Sergio Marchionne Chrysler Brand –was run by Michael Fong now being Run by Olivier Francois Chrysler Brand- Plan is to make this a luxury Brand Dodge Brand—was run by Michael Accavitti— This Brand is a performance brand Jeep Brand—Off road And sports vehicals...
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Segment reporting - Commerce 354 Session 24 Segment...

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