Chapter 10 - Product Concepts Marketing CHAPTER 10 1...

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Chapter 10 1 Marketing 10 CHAPTER Product Concepts
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Chapter 10 2 Learning Outcomes Define the term product and classify consumer products Define the terms product item, product line, and product mix Describe marketing uses of branding LO LO LO
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Chapter 10 3 Define the term product and classify consumer products Product Concept and Product Concept and Types of Consumer Products Types of Consumer Products LO
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Chapter 10 4 What Is a Product? Everything, both favorable and unfavorable, that a person receives in an exchange. Tangible Good Service Idea Product
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Chapter 10 5 What Is a Product? Product is the starting point of Marketing Mix Promotion Promotion Place (Distribution) Place (Distribution) Price Price Product Product
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Chapter 10 6 Types of Products Business Product Consumer Product A product used to manufacture other goods or services, to facilitate an organization’s operations, or to resell to other consumers. A product bought to satisfy an individual’s personal needs or wants
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Chapter 10 7 Types of Consumer Products Unsought Products Specialty Products Shopping Products Convenience Products Consumer Products Business Products Products
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Chapter 10 8 Types of Consumer Products Market Development Diversification Increase market share among existing customers
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This note was uploaded on 05/03/2010 for the course MKTG 201020 taught by Professor J.j during the Spring '10 term at Northeastern.

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Chapter 10 - Product Concepts Marketing CHAPTER 10 1...

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