MNC Analysis - Walt Disney Company (1).pdf - International Finance Individual Assignment MNC Analysis Walt Disney Company Prepared by Jhovancka Basa

MNC Analysis - Walt Disney Company (1).pdf - International...

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International Finance Individual Assignment MNC Analysis - Walt Disney Company Prepared by: Jhovancka Basa Samosir - 17111010 Facilitated by: Prof. Ir. Roy Sembel, MBA, Ph.D, CSA IPMI INTERNATIONAL BUSINESS SCHOOL Jl. Rawajati Timur I/1, Kalibata, Jakarta Selatan 12750 Tlp. 021-797 8888 Fax. 021-797 0509 Website : 2020
Walt Disney Company The Walt Disney Company (DIS) is an American diversified multinational mass media corporation headquartered in Burbank, California. It is the largest media conglomerate in the world in terms of revenue. Disney was founded on October 16, 1923, by Walt and Roy Disney as the Disney Brothers Cartoon Studio; it also operated under the names The Walt Disney Studio and Walt Disney Productions before officially changing its name to The Walt Disney Company in 1986. Executive chairman of Disney was Bob Iger and Bob Chapek as the CEO. They employ a lot of number employees by reaching 201,000 workers in 2018. Disney established itself as a leader in the American animation industry before diversifying into live-action film production, television, and travel. Taking on its current name in 1986, it expanded its existing operations and also started divisions focused upon theater, radio, music, publishing, and online media. In addition, Disney has created new divisions of the company in order to market more mature content than it typically associates with its flagship family-oriented brands. The company is known for its film studio division, The Walt Disney Studios, which includes Walt Disney Pictures, Walt Disney Animation Studios, Pixar, Marvel Studios, Lucasfilm, 20th Century Studios, Searchlight Pictures, and Blue Sky Studios. Disney's other main units and reporting segments are Disney Media Networks, Disney Parks, Experiences and Products, and Walt Disney Direct-to-Consumer & International. Through these segments, Disney owns and operates the ABC broadcast network; cable television networks such as Disney Channel, ESPN, Freeform, FX, and National Geographic; publishing, merchandising, music, and theater divisions; and Disney Parks, Experiences and Products, a group of 14 theme parks around the world. In addition, cartoon character Mickey Mouse, created in 1928 by Walt Disney and Ub Iwerks, is one of the world's most recognizable characters and serves as the company's official mascot. Since 1991, Disney has been a component of the Dow Jones Industrial Average. Until 2013, The Walt Disney Company earned a global revenue of 45.04 billion U.S. dollars - which based on different geographic regions, the company earned the most from the North American region. On March 20, 2019, Disney officially acquired all the media assets of 21st Century Fox for $71.3 billion, making it the largest media powerhouse on the planet. Pixar, Marvel, and the Star Wars empire were already a part of Disney's stable of mega-brands, but the acquisition of 21st Century Fox brings Marvel Entertainment into the Mouse's house along with the X-Men, Fantastic Four, and Deadpool franchises. The deal also gives

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