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International Finance Individual Assignment MNC Analysis - Walt Disney Company Prepared by: Jhovancka Basa Samosir - 17111010 Facilitated by: Prof. Ir. Roy Sembel, MBA, Ph.D, CSA IPMI INTERNATIONAL BUSINESS SCHOOL Jl. Rawajati Timur I/1, Kalibata, Jakarta Selatan 12750 Tlp. 021-797 8888 Fax. 021-797 0509 Website : 2020
Walt Disney Company TheWaltDisneyCompany(DIS)isanAmericandiversifiedmultinationalmass mediacorporation headquartered in Burbank, California. It is the largest media conglomerate in the world interms of revenue. Disney was founded on October 16, 1923, by Walt and Roy Disney as the DisneyBrothers Cartoon Studio; it also operated under the names The Walt Disney Studio and Walt DisneyProductions before officially changing its name to The Walt Disney Company in 1986. Executivechairman of Disney was Bob Iger and Bob Chapek as the CEO. They employ a lot of number employeesby reaching 201,000 workers in 2018. Disney established itself as a leader in the American animation industry before diversifying intolive-action film production, television, and travel. Taking on its current name in 1986, it expanded itsexisting operations and also started divisions focused upon theater, radio, music, publishing, and onlinemedia. In addition, Disney has created new divisions of the company in order to market more maturecontent than it typically associates with its flagship family-oriented brands. The company is known for its film studio division, The Walt Disney Studios, which includesWalt Disney Pictures, Walt Disney Animation Studios, Pixar, Marvel Studios, Lucasfilm, 20th CenturyStudios, Searchlight Pictures, and Blue Sky Studios. Disney's other main units and reporting segments areDisney Media Networks, Disney Parks, Experiences and Products, and Walt Disney Direct-to-Consumer& International. Through these segments, Disney owns and operates the ABC broadcast network; cabletelevision networks such as Disney Channel, ESPN, Freeform, FX, and National Geographic; publishing,merchandising, music, and theater divisions; and Disney Parks, Experiences and Products, a group of 14theme parks around the world. In addition, cartoon character Mickey Mouse, created in 1928 by WaltDisney and Ub Iwerks, is one of the world's most recognizable characters and serves as the company'sofficial mascot. Since 1991, Disney has been a component of the Dow Jones Industrial Average. Until 2013, TheWalt Disney Company earned a global revenue of 45.04 billion U.S. dollars - which based on differentgeographic regions, the company earned the most from the North American region. On March 20, 2019,Disney officially acquired all the media assets of 21st Century Fox for $71.3 billion, making it the largestmedia powerhouse on the planet. Pixar, Marvel, and the Star Wars empire were already a part of Disney'sstable of mega-brands, but the acquisition of 21st Century Fox brings Marvel Entertainment into theMouse's house along with the X-Men, Fantastic Four, and Deadpool franchises. The deal also gives