HRM_Rumana_Hossain-Final.docx - Mentoring at Coca-Cola...

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Mentoring at Coca-Cola Foods 1.1 Introduction Mentorship is very crucial for any training and development program in a company. It is a relationship between a senior and a newcomer in an organization (protégé). Mentors usually provide proper guideline and counseling, so that the less experienced person can advance in his/ her career. The aim of this report is to reflect the idea of how important mentorship is to established, to succeed and to continue with that success of a company for more than a century. Coca-Cola, the product that has given the world its best-known taste was born in Atlanta, Georgia, on May 8, 1886. Coca-Cola Company is the world’s leading manufacturer, marketer and distributor of non-alcoholic beverage concentrates and syrups, used to produce nearly 400 beverage brands. It sells beverage concentrates and syrups to bottling and canning operators, distributors, fountain retailers and fountain wholesalers. Today, Coca-Cola is consumed throughout the world at the rate of more than 600 million times per day with successfully applied a simple formula on a global scale: “Provide a moment of refreshment for a small amount of money- a billion times a day.” and this figure is continuing to rise. However, Coca-Cola is not the sort of company to live in its past glories instead it looks to the future as a challenge and constantly seeks new markets and ways of increasing its market share in areas where it currently has a strong presence. It is the world’s largest producer and distributor of syrups and concentrates for soft drinks. As we all know, Coca-Cola is today’s one of the biggest corporations that offers different refreshment in form of a soft-drink. But aside from their historical success, the Coca Cola Company is still a typical business that is affected and at the same time affecting the different type of communities. Coca-Cola has sold more than one billion servings every day. More than 10,450 beverages are consumed every second. The company achieved earnings of $4,347,000,000 in 2003. It is present on all seven continents and is recognized by 94% of the world population. Coca-Cola used numerous technologies to achieve its rise to the top of the soft drink industry, Page | 1
defining new technologies and establishing paradigms that popped the status quo like a cap from a soda bottle. Through technology, Coca-Cola perfected Coke as a beverage and spread it throughout the world. Coca-Cola has remained dedicated to offering quality drinks for every lifestyle and occasion, marketing those beverages responsibly and providing information that consumers can trust. As of 2008, Coca-Cola could count more than 160 low-calorie and no- calorie drinks in the company’s range, such as Coca-Cola Zero and PowerAde Zero. The company also lists nutritional information on the front of all drinks in Ireland.

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