Hum_Sex_Research

Hum_Sex_Research - Sex Research: Methods and...

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Sex Research: Methods and Problems/Chapter 2 Sexology *The study of sexuality *purpose is to understand, predict and control sexual behavior Non-experimental Research Methods *Case studies *single subject or small group *advantages: *unique in depth-information about atypical cases or behavior *disadvantages *variables cannot be controlled *hard to generalize *often based on self-report *Survey Studies *small to large samples of people *face-to-face interviews or questionnaires *reliability increases with *representative sample *random sample *Survey Studies *advantages *questionnaires: anonymity may improve honesty, cheaper *Survey Studies *disadvantages *self-selection and nonresponse *demographic bias *same distortion biases as case study *Direct observation studies
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*small to moderate samples of people *reliability increases with *representative sample *accuracy of recording devices *advantages *use of objective measures
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Hum_Sex_Research - Sex Research: Methods and...

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