CH 6 - CH 6 The hospitality marketing strategy category...

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CH 6 The hospitality marketing strategy category related to what to charge the guest for the product/service is Your Answer(s): price The hospitality marketing strategy category which considers the impact employees have on service quality, and thus the marketing of the business is Your Answer(s): people Market segmentation based on characteristics such as customer age, gender, ethnicity/ race, income, educational attainment, home ownership, or employment status is called _____________ segmentation. Your Answer(s): demographic What is it known as if a hospitality business uses nonpaid/non-sales messages to share good deeds/news with its market with the intent to build long-term positive impressions and goodwill for the business? Your Answer(s): public relations Which of the following examples was used in this module to illustrate marketing fundamentals? Your Answer(s): a road trip Which of the following best describes how a marketing strategy is implemented (i.e. “how” to advertise or package etc.)? Your Answer(s): marketing tactics What is it called when a hospitality business attempts to attract and retain employees and to communicate why it is important for all employees to strive to achieve guest service standards? Your Answer(s): internal marketing The hospitality marketing strategy category which stipulates what the business will provide for sale to guests is Your Answer(s): product/service What is it called when a hospitality business decides to segment its market based on where its customers live or are coming from? Your Answer(s): segmenting by geography
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CH 6 - CH 6 The hospitality marketing strategy category...

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