Zara case

Zara case - Zara's Successful Supply Chain Strategy...

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Zara’s Successful Supply Chain Strategy Target’s Overview Target is the second largest discount retailer in the United States. As a nation’s number 2 container importer, Target has successfully manage their supply-chain strategy by setting a handful of Distribution center on east and west coasts and transfer to their regional DC by truck or rail.(1) Zara’s Accomplishments for Target to Emulate With its Conventional Supply Chain practices, Target has lost its competitiveness in women’s clothing market. Target should adopt a new supply-chain strategy for its clothing products to be different from the rest of Target’s product line. From Zara case, the company has growth rapidly in over 50 countries around the world by practicing three main supply-chain strategies: such as Close the Loop, Stick to a Rhythm, and Leverage Your Assets. Since Target has a very similar price point in women clothing as Zara, Target should emulate the same supply chain system. According to Target Fashion Review, most women shop
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This note was uploaded on 05/05/2010 for the course SCM scm 300 taught by Professor Davilas during the Spring '10 term at ASU.

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Zara case - Zara's Successful Supply Chain Strategy...

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