Buad 202 Group proj

Buad 202 Group proj - What is this company's unique...

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What is this company's unique personality or character? Walt Disney's fundamental needs, values, and orientation towards life are symbolized by the four astrological elements. Each person has their own unique balance of these four basic energies: fire (warmth, inspiration, enthusiasm), earth (practicality, realism, material interests), air (social and intellectual qualities), and water (emotional needs and feelings). Every individual who works for Walt Disney is always playing a character, and they must play that character whenever they are at work. These people must practice over and over to try and make their character perfect. They have a fun and energetic envrironment. What part(s) of core values, beliefs, corporate ethics, and/or rules of behavior set this company apart from others? Walt Disney’s 4 core concepts : to Dream, to Believe, to Dare and to Do. The management principles that Disney works by are: 1) Make Everyone’s Dreams Come True 2) Dare to Dare 3) You Better Believe It
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This note was uploaded on 05/06/2010 for the course BUAD Buad 381 taught by Professor Proctor during the Spring '10 term at Morgan.

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