artifact reflection

artifact reflection - Khatija Dholakia Professor Mack 27...

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Unformatted text preview: Khatija Dholakia Professor Mack 27 April 2010 ARTIFACT REFLECTION / AESTHETIC REACTION My opinion is that we had a great success in presenting our artifacts for Victoria Secret. Our goal was to evoke to the senses and we did it. The feedbacks we received proved the success. First, the sight sense was to make the room look exactly like the store of Victoria’s Secret. We received comments like, “lots of pink,” so many: colors, background, products,” “looked just like a VS!” “great replication of VS,” “the lingere, lotions, perfumes, underwear, the store really captured the environment of the actual stores,” and “pink.” This reinforces the sight sense that the audience was able to sense with the way we had our artifact set-up. Second, the smell sense had the most comments. In an organization like Victoria’s Secret, aesthetics is mostly connected with the smell. The reason being is that they somehow had a memory attached to a scent. We received comments like, “perfume,” “bottle of fragrances,” man, memory attached to a scent....
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This note was uploaded on 05/06/2010 for the course MGT 424 taught by Professor Mack during the Spring '10 term at Mercer.

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artifact reflection - Khatija Dholakia Professor Mack 27...

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