BA621-L9A4 - February 1 2010 BA621 Business Law Lesson#9...

Info icon This preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
February 1, 2010 – May 21, 2010 BA621 Business Law Lesson #9 Assignment #4 Lesson #9, Assignment #4: WSJ Critical Thinking Exercise Download and read The Wall Street Journal article entitled "Selling the NASDAQ" by clicking HERE . 1. What issue does the editorial raise? Nasdaq is merging with Amex to gain the reputation or brand name of a traditional exchange. The costs will be high, as it is estimated to spend $200 million on new technology alone. There is a big brand name battle among the exchanges and Nasdaq’s past has caused it negative publicity. 2. What is the editorial’s conclusion? This move will help bolster its credibility among potential investors and bring it closer to the world renowned NYSE. The best way the Nasdaq will improve its PR is to mimic the NYSE. A concrete trade floor will bring respectability to the exchange as it will provide an air of transparency and honesty to the auction system that did not exist in the electronic machines.
Image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern