BA621-L9A4 - February 1, 2010 May 21, 2010 BA621 Business...

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February 1, 2010 – May 21, 2010 BA621 Business Law Lesson #9 Assignment #4 Lesson #9, Assignment #4: WSJ Critical Thinking Exercise Download and read The Wall Street Journal article entitled "Selling the NASDAQ" by clicking HERE . 1. What issue does the editorial raise? Nasdaq is merging with Amex to gain the reputation or brand name of a traditional exchange. The costs will be high, as it is estimated to spend $200 million on new technology alone. There is a big brand name battle among the exchanges and Nasdaq’s past has caused it negative publicity. 2. What is the editorial’s conclusion? This move will help bolster its credibility among potential investors and bring it closer to the world renowned NYSE. The best way the Nasdaq will improve its PR is to mimic the NYSE. A concrete trade floor will bring respectability to the exchange as it will provide an air of transparency and honesty to the auction system that did not exist in the electronic machines. An anti-technology bias pervades the editorial, as he illustrates the fairness of the “specialist” who treats
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This note was uploaded on 05/06/2010 for the course BA LMA01 taught by Professor Weinstein during the Spring '10 term at Antelope Valley College.

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BA621-L9A4 - February 1, 2010 May 21, 2010 BA621 Business...

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