WINES OF ITALY

WINES OF ITALY - Tour of Ita lia wine food and culture Jill...

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Jill Blume Enology Specialist Department of Food Science [email protected] FS 470 March 8, 2010 Tour of wine, food and culture Ita lia
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That's Italian
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Where in the world is Italy?
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California Italy 650 miles 42 ° Milan Rom e 32 Indiana Latitudes
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Geography   California Area: 116,350 sq. mi. 158,000 sq. mi.  Length: 736 miles 770 miles  Width: 237 miles 250 miles  Bordered by:   NW - France    N – Switzerland & Austria   NE – Slovenia
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Topography of Italy
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Hort in the boot
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Political/Wine Regions of Italy 1.  Abruzzi 2.  Aosta Valley 3.  Apulia 4.  Basilicata 5.  Calabria 6.  Campania 7.  Emilia-Romagna 8.  Friuli – Venezia Giulia 9.  Lazio 10.  Liguria 11.  Lombardy 12.  Marche 13.  Molise 14.  Piedmont   15.  Sardinia  16.  Sicily  Tuscany
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Maymester in Italy 2008 § Explore Italy’s wine, food, and culture § Visit wineries and vineyards § Tour Milan, Piacenza, Florence, and Rome § 16 days § 30 students § 3 credits www.studyabroad.purdue.com
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http://www.infonegocio.com/xeron/bruno/ita
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Top 5  producers of GRAPES*  country % of world  production 1 ITALY 15 2 France 12 3 USA 9 4 Spain 8 5 China 5 *Includes wine  grapes & table  grapes
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Top 5  Producers of Wine  country % of world  production 1 France 20 2 ITALY 19 3 Spain 11.4 4 USA 7.4 5 Argentina 5.9 www.wineinstiture.org
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Acres of Vineyards  country % of world  production 1 Spain 2 France 3 ITALY       .2% 4 Turkey 6 USA www.wineinstiture.org
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Top 6  Exporters of Wine  country % of world  exports 1 ITALY 25 2 France 23 3 Spain 14 4 Australia 6 5 Chile 5 6 USA 4 www.wineinstiture.org
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WINE consumption per person each year country gallons change in  consumptio n France 15 ITALY 13            7% Portugal 12           Spain 9 USA 2.3           10%  5 bottles per gallon           x 13 gallons 65 bottles/ year or 1.25 bottles/week www.wineinstiture.org
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 ~2,250,000 acres of vineyards  ~600 million cases (49% white, 51% red/ros é )  ~1,000,000 winegrowers  14.5 gal per capita wine consumption  Biggest foreign wine exporter to the USA The Good  News
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Click to edit Master subtitle style § One of the largest producer of wine worldwide, BUT a decrease in number of grape growers AND decrease in grape production § One of the largest consumer of wine worldwide, BUT a decrease in domestic wine consumption § 29 million wine drinkers above 14 yrs old, BUT only 1 million “experts” § Average grape grower: over 60 yrs, 2.5 acres, weekend activity, poor technology § Most growers just sell grapes http://www. infowine.com …Some challenges for Italian wine in the near future….GLOBAL MARKETING, NATIONAL MARKETING, LOCAL MARKETING The Notsa  Good News
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Click to edit Master subtitle style Italy’s  White  Grape Varieties  Sauvignon Blanc Tocai Friulano  Trebbiano  (most popular) Verdicchio Vernaccia  1+ million growers 1000s of grape varieties Chardonnay Catarratto Garganega   Greco Moscato bianco Pinot Grigio
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