chapter 1 - Entrepreneurship 1 Entrepreneurship: A Field,...

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1 Entrepreneurship Entrepreneurship: A Field, An Activity, and A Way of Life
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1-2 Entrepreneurship What is it?
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1-3 Entrepreneurship is… A process A chain of events and activities that take place over a period of time Bringing something new to the marketplace
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1-4 A Definition Entrepreneurship seeks to understand how opportunities to create something new arise and are discovered or created by specific individuals who then use various means to exploit or develop them, thus producing a wide range of effects .
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1-5 Key Activities Identifying an opportunity Exploiting or developing this opportunity Running a new business successfully
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1-6 Is this person an entrepreneur? A woman who enjoys making appetizers for parties in her home, and who is often praised by her friends who tell her how delicious these are, starts a company to make and sell them A university scientist engaged in basic research on the biochemistry of life, makes important discoveries that advance the frontiers of his field; however, he has no
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This note was uploaded on 05/08/2010 for the course MGT 450 taught by Professor Zheng during the Spring '10 term at San Diego State.

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chapter 1 - Entrepreneurship 1 Entrepreneurship: A Field,...

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