PSU-MKT 251 - The principles of Marketing - 2020S- EXTRA Reading - 6.1.pdf

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1MARKETINGRESEARCH PROJECTExamine the customer satisfaction whenshopping at Big C Supermarket
2Step …Data is collected through survey withcustomers who shopped at Big C from6/2017 to 6/2018.Quantitative research is utilized to analyzethe materials and arrive at a moreunderstanding about customer satisfaction in5 facets: product, service, staff, facilities andprocess.Step …https://
3Step ...Target sample: People who shopped at Big CSample size: 300 unitsSample method: Random (through Internet)Step …Target customer: Young femaleLow incomeRecommendation:Lower priceImprove in product variety, product freshment,product durability, service, mem-card, personelservice.Create spacious atmosphere, decoration and musicto attract the young customersIncrease the number of check-out counter to reducethe waiting time.
4Step …No13.5%Yes86.5%Visit Big C from last month1 time aweek50.0%2 times aweek23.9%3 timesa week10.9%morethan 3times aweek15.2%How often go to big CExplanation:
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