PSU-MKT 251 - The principles of Marketing - 2020S- EXTRA Reading - 6.2.pdf

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1CUSTOMER SATISFACTION QUESTIONNAIREThis questionnaire pertains to a project being conducted by a marketing research class at DuyTan University. The purpose of this project is to better understand the satisfaction of customertoward Big C supermarket. The questionnaire will take only 10-15 minutes to complete, and allresponses will remain strictly confidential. Thank you for your help on this project.--------------1. From last month, did you visit Big C?Yes (continue with Question 2) (1)No (Stop) (0)2. How often do you go to Big C?Code1 time a week12 times a week23 times a week3More than 3 times a week43. To what extent, on a scale of 1 to 5 (1 means Not satisfied at all and 5 means Extremelysatisfied) are the following factorsdetermine how satisfied you arewith the shopping at Big C.How satisfied are youVerydissatisfiedDissatisfiedNeutralSatisfiedVerysatisfied12345ProductProduct varietyProduct freshmentProduct durabilityPriceServicesMembership cardParking lotDelivery goods
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following factors, Big C, DUY TAN UNIVERSITY, CUSTOMER SATISFACTION QUESTIONNAIRE

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