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Unformatted text preview: Name:________________________________________ Managerial Economics (ARE) 136 University of California, Davis, Spring 2009 Dr. John H. Constantine KEY —Quiz 1 (125 points), Wednesday April 8, 2009 Multiple Choice Questions—(60 points; 10 points each.) 1) Brand personality means that: a) brands are either happy or sad. b) brands have unique images. c) brands have human like personalities that allow consumers to express themselves through purchasing particular items. d) all of the above. e) none of the above. 2) The person in an advertising agency who will work with the client in translating cultural and consumer values into advertising messages is the a) account executive. b) director of production. c) media services director. d) administrative executive. 3) Which is not true concerning brand equity? a) it is helpful in business-to-business markets b) it is helpful in international markets c) all of the above are true concerning brand equity d) it allows the company to charge a higher price e) it reduces differentiation 4) The United States federal government spends more than $1.2 billion in advertising. Most of that money is spent in The United States federal government spends more than $1....
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- Spring '10
- Advertising, Brand, Advertising agency, social issue advertising