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Unformatted text preview: 1 Managerial Economics (ARE) 136 University of California, Davis, Spring 2010 Dr. John H. Constantine KEY Quiz 2 (125 points), Wednesday April 15, 2010 Multiple Choice Questions(60 points; 10 points each.) 1) Social classes are: a) frequently distinguishable by language differences b) relatively rigid, resisting movement by individuals from one class to another c) largely determined by income levels d) relatively homogeneous and enduring divisions in a society e) accurately described by all of the above 2) The textbook states, "Some purchase decisions are just more engaging than others." Which of the following concepts is used to explain such a statement? a) some products have different consideration set sizes b) product decisions vary in their level of consumer involvement c) when decisions are more engaging, consumers conduct more external search for information d) some consumers are more prone to be affected by feelings of cognitive dissonance 3) A group of consumers who feel a commonality and a shared purpose attached to a consumer good or service is...
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- Spring '10