ARE136WI10Q1vaKEY

ARE136WI10Q1vaKEY - Name Managerial Economics(ARE 136...

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Name:________________________________________ Managerial Economics (ARE) 136 University of California, Davis, Winter 2010 Dr. John H. Constantine KEY —Quiz 1 (125 points), Wednesday January 13, 2010 Multiple Choice Questions—(60 points; 10 points each.) 1) Integrated Brand Promotion a) is only important for national advertising campaigns. b) pertains only to campaigns involving three or more media options. c) uses various promotional tools, including advertising, in a coordinated manner to build and maintain brand preference and loyalty. d) Is regulated on a federal level by the Federal Trade Commission (FTC). 2) The United States federal government spends more than $1.2 billion in advertising. Most of that money is spent in two areas. Those areas are a) social issue advertising and armed forces recruitment. b) campaign advertising and armed forces recruitment. c) social issue advertising and political campaign advertising. d)
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ARE136WI10Q1vaKEY - Name Managerial Economics(ARE 136...

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