ARE136WI10Q2vaKEY

ARE136WI10Q2vaKEY - Name:_ Managerial Economics (ARE) 136...

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Name:________________________________________ Managerial Economics (ARE) 136 University of California, Davis, Winter 2010 Dr. John H. Constantine KEY —Quiz 2 (125 points), Wednesday January 20, 2010 Multiple Choice Questions—(60 points; 10 points each.) 1) Maslow’s hierarchy of needs model has: a) Two levels – physiological and psychological b) Three levels – physiological, esteem, and self-actualization c) Five levels –physiological, safety, belongingness, esteem, and self-actualization d) The Maslow model has no levels because it is a linear model e) None of the above 2) Most car dealerships post cards, phone calls, and surveys during the __________________ stage of the brand decision model. a) Awareness b) Evaluation c) Action d) Post-purchase evaluation e) All of the above 3) Consumer behavior includes: a) obtaining products and services. b) consuming products and services. c)
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ARE136WI10Q2vaKEY - Name:_ Managerial Economics (ARE) 136...

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