ARE136WI10Q3vaKEY

ARE136WI10Q3vaKEY - Name:_ Managerial Economics (ARE) 136...

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Name:________________________________________ Managerial Economics (ARE) 136 University of California, Davis, Winter 2010 Dr. John H. Constantine KEY —Quiz 3 (125 points), Wednesday January 27, 2010 Multiple Choice Questions—(60 points; 10 points each.) 1) A company that sells charcoal briquettes places an advertisement that says that it's not the Fourth of July unless there's a cookout, and it's not a cookout unless you have plenty of their charcoal. This is an example of a company trying to a) change a closely held value. b) attach itself to a core cultural value. c) become part of a ritual that involves consumption. d) become part of a habitual ritual. 2) _____________ is most likely to occur in frequently purchased categories where sensory experiences, such as taste or smell, accompanies product use. a) Extended problem solving b) Variety seeking c) Limited problem solving d) Internal information search 3) Which one of the following statements would most likely be made by someone experiencing cognitive dissonance?
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ARE136WI10Q3vaKEY - Name:_ Managerial Economics (ARE) 136...

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